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Normalize Specialty.
Break the routine. 

Discover 1,000+ Vegetables. Taste more than you expect. Your kitchen becomes the place where food freedom, farmer livelihoods and plant biodiversity thrive together.

Here’s what to expect

🥗

Discover

We learn what you already like and what you’d like to try.

🦠

Deliver

We source and pack fresh, carefully selected vegetables from small farms.

🌱

Use

We give easy, ingredient-first guides so you know exactly what to do with each item.

Step-by-step support designed for you

1

Start by selecting your vegetable preferences!

2

Choose Your Discovery and Curation Level

We'll suggest new vegetable varieties tailored to your tastes and how adventurous you want to be.

3

Approve Your Picks

Review your personalized list of vegetables you haven't tried before. Approve the ones you're excited to discover.

4

Sign Up & Purchase

Once you've approved your selection, sign up and purchase your box.

5

Fresh Delivery

Your order will arrive in our proprietary freshness-preserving box—thoughtfully designed to keep your produce vibrant, flavorful, and nutrient-rich for days.

What is variety and why does it matter?

Your body thrives on diversity. Learn two simple paths to build your meals.

📦

I want to eat more food from country or region X

(Easiest)

Surprise me! Send vegetables based on my profile.

🎯

I like only like collard greens. Did you there are over 80 different types to choose from?

(Balanced)

Show me curated options and let me choose.

🗺️

Expand the amount of different types of plant groups such as roots, leaves,  

(Most Control)

I want to explore and choose from everything available.

Need Help Getting Started?

Your body thrives on diversity. Learn two simple paths to build your meals.

PATH 1 — For intuitive cooks

"The 3-Category Method" (quick, flexible, zero rules)

At lunch and dinner, choose one vegetable from each category:

🥕

From the ground

carrots, beets, potatoes, parsnips, radish

🥬

Leafy & green

spinach, kale, lettuce, chard, bok choy

🍅

On the vine

tomatoes, peppers, broccoli, peas, squash

That's it. Three categories. Three colors. Three textures. Endless combinations.

When you build your plate this way — even if it's simple — your body gets more vitamins, more minerals, more fiber, and more phytochemicals than most people get in an entire week.

What this adds up to:

This week42 different vegetables
This month~180 varieties
This year2,184+ unique vegetables

Your body loves this.

PATH 2 — For recipe lovers

"The One-New Ingredient Rule" (clear, predictable, easy to track)

If you prefer following recipes, use this simple rule:

Keep your favorite recipe — but swap in ONE new vegetable each time you make it.

Examples:

🌀 Your usual stir-fry → add snow peas or purple cabbage

🍝 Your weekly pasta → toss in roasted fennel or broccolini

🥗 Your go-to salad → add kohlrabi, radicchio, or roasted squash

🌮 Your taco night → add quick-sautéed poblanos or pickled onions

Same recipe. Same steps. Just a new supporting character.

By making one small swap each time, you dramatically increase your nutrient diversity without adding work, stress, or learning a brand-new dish.

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